Recently, I asked my Instagram audience what their biggest PR question is, and it was unanimously “How do I know who to contact?”
If you’ve been wondering the same thing, I want you to know that you’re not alone. I also want you to know that being aware of who to contact, though super important, is only the first step when it comes to positioning…
I always feel blessed and honoured whenever I have the opportunity to share my story in publications like Addicted to Success and Black Ballad. But, what brings me greater joy is the opportunity to share how I’ve done it with women like yourself
So, keep reading to learn how to get your foot in the door and, ultimately, be a consistent feature in major publications
SPOILER ALERT: the secret to your success is something you already possess because...
According to Andrew Davis (bestselling author and internationally acclaimed keynote speaker), content marketing is important because “content builds relationships. Relationships are built on trust [and] trust drives revenue.” In line with this, Disney's documentary on Stan Lee (aptly named after him) is a masterclass on exactly what it takes to achieve those results in your business (whether you are creating content on your own platforms or other’s) as it relates to the following principles:
Whenever you use a sat nav or GPS, not only does it make you input where you want to go (your destination), it makes you state where you are (your location) so that it can direct you properly. My aim, with this post, is to do the same thing for you and your PR journey so that you can move from your current situation to ticking off all the platforms of your dreams in the new year (and beyond)! Doing so requires these 3 steps:
"If you want to learn something, read about it. If you want to understand something, write about it, and if you want to master something, then teach it." (Yogi Bhajan)
This quote from my current favourite book, The Diary of a CEO (by Steven Bartlett), essentially means that “the ability to simplify and successfully share an idea with others is both the path to understanding it and the proof that you do”. When we apply this way of thinking, it's then safe to say that I'm an expert in my field and so is every business owner who shares helpful information with their clients one-to-one, through content marketing on blogs, social media, or any other medium.
You’re probably reading this and wondering why I’m sharing this. Well, I often find that when I talk to entrepreneurs about pitching the media, I get responses like, "Nina, I can’t because I don’t feel like I’ve arrived” or “I don’t know enough yet” or “I’m no expert, why would people want to listen to me?”.
I disagree with this, and so does Bhajan.
According to Ibinye Olayide (Marriage and Family Therapist):
“It’s important to show up authentically so that genuine intimacy [can be shared]. Intimacy helps people feel safe, share their struggles and their joys and develop a deep level of closeness. When we do not show up authentically…the level of closeness [within a relationship] will be limited”.
These principles are also true as it relates to cultivating a community around your brand or business because, as the old adage says, people will only do business with people that they know, like and trust.
But how do we go about achieving this?
