The common misconceptions about positioning (and how to avoid it)
Recently, I asked my Instagram audience what their biggest PR question is, and it was unanimously “How do I know who to contact?”
If you’ve been wondering the same thing, I want you to know that you’re not alone. I also want you to know that being aware of who to contact, though super important, is only the first step when it comes to positioning…
How to overcome imposter syndrome
Leonna is the owner of Shake Culture Dance where she choreographs dance classes within her own organisation and other’s. She also directs music videos for Christian hip-hop artists, offers dance fitness classes for adults and children, and more
In fact, she did an amazing dance fitness class at last year’s Media Magic retreat and will be doing the same this year too
Prior to attending Media Magic, there were plenty of platforms that she wanted to go on but they seemed out of reach
Or that she “could only dream about” them
Because of factors like imposter syndrome (which is something I wrote about in my recent article with Addicted2Success (Imposter Syndrome Is Rooted in Your Past But Here’s How You Can Rewire It), by the way)
This was brought about by limiting beliefs like telling “[ourselves] that we're not worthy of getting somewhere” or “friends… family or the people that have known us for our whole life who say ‘Maybe don't dream too big, or maybe just settle..’”
By the end of the retreat, however, she said: “Entrepreneurs with imposter syndrome should come to this retreat [because] sometimes you just need a little push and that retreat, for me personally, was that push to know that not only I can think of it, but I could actually do it...”. According to Leonna, what led to this transformation was…
How to overcome the fear of telling your story
“Do you think my story is interesting enough to share?” This is one of the most frequently asked questions I get
Especially from would-be clients
My answer? While having the practical components in place is important
Like branding, knowing how to structure a pitch and the ability to communicate your story
Ultimately you need to have faith and a “who knows” spirit to succeed. Here's what I mean by that 👇🏾
Why communicating your why is so important
When the ladies attended Media Magic, in Tulum (Mexico) last July, only 33% of them knew their why
I know this because of the results they got from my PR readiness assessment
This means that, at that point, they did not know what kind of impact they wanted to maķe in the world through PR
Which is an issue because not only does knowing your why keep you going when life be life-ing, in general, it helps you to remain steadfast ìn the face of having pitches ignored, rejected or ghosted
By the end of the retreat, though, I had them assess themselves again and the results revealed that 100% of them knew how to do this. What led to this success was…
How to unlock your full potential
I’m currently reading Crushing by T.D. Jakes
One of the concepts that stood out to me is how he talks about the fact that change, negative situations or what he calls the “crushing," can ultimately turn out to be for our good
In it, he quotes John 12:24
Where Jesus says “unless a grain of wheat falls into the earth and dies, it remains alone; but if it dies, it bears much fruit”
When Jesus said this, He was talking about Himself and the fact that He would have to die and rise again so He could free us from sin. But this process is also true for us
Here's how 👇🏾
How to overcome good girl syndrome
Anyone who knows me knows that I’m a HUGE Disney fan! The film that started it all? The Little Mermaid
Which I got for my 5th birthday
One of the things that I love about Disney movies is that they typically have deep, inspirational messages that can be applied to everyday life. The Little Mermaid is no exception
In case you’re unfamiliar with the story, here’s an example of that:
Ariel (The Little Mermaid) dreams of being human. When she falls in love with Prince Eric, she goes to Ursula (the sea witch)
She wants the opportunity to kill two birds with one stone:
Become human forever
See Eric again, get him to fall in love with her and seal it with a kiss
Ursula agrees to help Ariel, but there’s a catch: she wants Ariel’s voice as collateral
Also:
Ariel will only have 3 days to find Eric and experience true love’s kiss
Without that kiss, not only will Ariel not get her happily ever after, she’ll be Ursula’s prisoner forever
I know what you’re thinking, “How do mermaids, sea witches and having magic spells broken by true love’s kiss relate to my life, Nina?”
Well…
Why you need a North Star
Years ago, my good sis Michelle told me I have the gift of communication
When she said this, I thought, “Yeah, I have a way of communicating, I can speak to others, teach, write, and use my gifts to convey big ideas”
But what I’ve also come to realise over the years is that my gift of communication fuels my curiosity about language
Hi, I’m Nina, and I’m a word nerd
I get curious when I hear or see a word that I’ve never come across before or suddenly have the urge to know where the origins of a phrase comes from
Even if I’ve heard it lots of times in the past
One such phrase is “North Star”
We often hear people talk about something being their North Star
I’ve always understood what this phrase meant as the thing that gives us purpose or fuels us towards a particular goal
Or our why
But, recently, I’ve been curious about why we say “North Star” in the first place
Here’s what Google told me: