According to Andrew Davis (bestselling author and internationally acclaimed keynote speaker), content marketing is important because “content builds relationships. Relationships are built on trust [and] trust drives revenue.” In line with this, Disney's documentary on Stan Lee (aptly named after him) is a masterclass on exactly what it takes to achieve those results in your business (whether you are creating content on your own platforms or other’s) as it relates to the following principles:
Authenticity
Relatability
Bucking trends
Impact
These are expanded upon in more detail in my most recent Addicted 2 Success article:4 Steps to Creating Epic Content According to Stan Lee