Whenever you use a sat nav or GPS, not only does it make you input where you want to go (your destination), it makes you state where you are (your location) so that it can direct you properly. My aim, with this post, is to do the same thing for you and your PR journey so that you can move from your current situation to ticking off all the platforms of your dreams in the new year (and beyond)! Doing so requires these 3 steps:
Step 1: Getting brand clarity
Lindi is a multipotentialite creative based in South Africa. As such, she has many businesses, including art direction, graphic and furniture design. Before working with me, she was struggling with how to fit all of her passions into one niche and then market herself.
Since then, Lindi has collaborated with international clients (including Harvard), pitched herself, secured a spot on a government funded mentorship programme, appeared in Visi Magazine, Decorex Africa and more.
Her success was driven by her ability to get brand clarity and know her overarching niche in terms of who she helps, what problem she helps them with, what transformation she helps them achieve and more,
Step 2: Becoming a media magnet
Tiwa is a well-being consultant, speaker, singer, writer and author. Prior to working together she had no way of demonstrating her authority, credibility and expertise to make accepting her pitches a no-brainer.
After our time together, she has gone on to consult in schools, major corporations such as the NHS as well as appear on platforms such as the BBC.
What led to this success is going through my Media Magnet exercise that allowed Tiwa to:
Stop downplaying her achievements
Discounting her expertise
Decide what she wants to be known for and so on
This information was then collated into media one-sheets that allow her to demonstrate her expertise, experience and why editors and other relevant gatekeepers would be mad to not accept her work.
Step 3: Pitching
Denisha is the CEO of Indiana Fashion Foundation and producer of Indiana Fashion Week. Ahead of our time together, Denisha was unable to achieve her media goals because she did not have the time or capacity to. Yet she also understood that every day that she did not put herself out there was a day that she missed out on creating more impact, helping more people and ultimately making more money.
Since then, Denisha has been featured on platforms like Addicted2Success, The Good Men Project, Elephant Journal, Thrive Global, Forbes, spoken on panels and lots more.
These accomplishments were gained by showing her the exact language, structure and anatomy of a successful pitch, how to leverage PR to get more leads and more so that she could rise above the sea of other experts in her niche and attract more attention to her and her brand.
Ready to kickstart your visibility goals too?
Some highlights of what to expect over this 5 day (4 night) retreat include:
Uncovering what you need to know about PR so that you can get more visible, be seen as the expert, attract your dream clients and get paid what you want
Getting insider strategies on how to reach out to media gatekeepers — and actually get a response
Walking away with behind the-scenes insights on how to be visible without spinning your wheels on social media or fighting the algorithm
A rinse and repeat customisable system with plug-and-play templates, swipe copy, scripts, a bespoke PR plan for you and your business and more so that you can continue to easily and quickly pitch the media once the retreat is done.
Payment plan prices go up on the 27th November. Will you take advantage of early bird prices now?