I always feel blessed and honoured whenever I have the opportunity to share my story in publications like Addicted to Success and Black Ballad. But, what brings me greater joy is the opportunity to share how I’ve done it with women like yourself
So, keep reading to learn how to get your foot in the door and, ultimately, be a consistent feature in major publications
SPOILER ALERT: the secret to your success is something you already possess because...
I love it when me and my girlfriends hype each other up, and they did just that when I recently posted this story with my locs down. But beyond cheering each other on, there’s also information sharing within a sisterhood. We tell each other about that discount on those shoes, that new restaurant, that show on Netflix, and even tips and tricks on how to take care of our locs. But if we can do this with our close circle, why don’t we do the same for our customers?
Growing up in London, I quickly learned that positioning matters. For example, whenever I use the tube, and I’m in an absolute rush (this is most days), I know that the right side of the escalator is for people who are happy to coast and that I should be on the left so that I can get to the trains faster. Knowing and following this unspoken rule helps everyone get to where they need to be easier (and in one piece lol). Similarly, knowing and understanding the full potential of PR can help you get to where you want to be more efficiently. As a result, when PR is done right, it can help you:
I hear all the time that social media is toxic but I really don't find that. The reason? I'm really selective about who I follow and therefore what pops up on my timeline. This means that I typically leave social media feeling positive, having either been inspired, educated or entertained. One of the people who contributes to this is Famira Green (Community Focused Brand Coach) who recently shared a post on the 5 key differences between building an audience and building a community. Not only was it too good not to share, it really reminded me why I love PR so much. For example:
In the last week of August, I had the awesome pleasure of going to Panama with The Christian Travel Club
It was such an amazing experience with a great group of people in an amazing country
Whilst there, I had the opportunity to attend a small mastermind breakfast with Anthony O’neal
In case you’re unfamiliar with him, he’s a former Dave Ramsey personality and host of The Table. He’s also the guy with the mic in the video above.
During the mastermind I witnessed something which was a great reminder of why networking is so important and how, if heeded, could lead to PR opportunities for you too…
Love it or loathe it, you can’t ignore Facebook as it is the social networking platform with the largest number of users (2.936 billion active monthly according to DataReportal). As such, it was my complete honour to share my top tip for using it for PR success in PR Moment’s recent article on “Ten top PR tips for using Facebook”. This was the fact that…
There are many old adages attached to networking and how it can help you to thrive in life and business, including:
#1 Your network is your net worth
Because the people in your network can help seed, invest or support your business ideas. They can also refer clients to you, recommend you for business advancing opportunities and so on.
#2 You are the sum total of the 5 people that you surround yourself with
As the people in your network help expand your ideas about what is possible for you (financially and otherwise), especially if they’re doing better than you in that area.
#3 People only do business with people that they know, like and trust
Meaning: to have a profitable business you must learn how to build and leverage profitable business relationships.
In other words, networking is one of the best ways to increase your authority, your bank account and- most importantly- your impact.
You know,
That message that you want to share with the world
That legacy that you want to leave
The reason you believe God put you on the earth
That’s your impact or your “why”
However, networking is an art that not everybody gets right. Here are 3 things to avoid to ensure that you do:
