Legacy

3 Secrets to PR Success

3 Secrets to PR Success

One of the proudest moments of my life was buying my first flat just before my 25th birthday. My dad helped me load my stuff into his car and we set off on our hour or so drive from my mother’s house in north London to my new home in the north-west.

“You know, you’ve done well. You did a good course” he began.

I turned to him in shock as he listed off my achievements since graduating as a Speech and Language Therapist- a “good job,” “promotion” and now “[buying] a house”- while some of his friend’s children continued to struggle for various reasons.

Now when I say I was shocked, I mean I was shocked. My dad had been completely against me studying speech and language therapy as, in true Nigerian fashion, he had wanted me to be a doctor.

“Thank you!” I finally mustered.

“Yes,” Dad continued. “All you need now is a car and a husband!”

Once again I turned to him in shock.

“A car and a husband?!” I said laughing. “Could I kill two birds with one stone and marry a guy with a car?!”

But the more I reflected on my dad’s words, the less funny they became. They niggled at me for the rest of the car journey and for days even after that.

I was frustrated because I had literally just achieved this house goal; yet I wasn’t even getting a chance to savour it properly before I was being pushed to achieve something else. I was also frustrated because I could feel myself being pushed towards something that I didn’t see as my next natural step.

Up till then, I had always towed the line that my parents set out for me. Medicine or not, the fact remains that I went to university and graduated. Everything that followed, that my dad had praised me for in the car, was also a part of the masterplan. This was the first time that I felt a deviation between my parent’s wishes and my own. This was the first time that I questioned their expectations of me and simultaneously felt the weight of potentially disappointing them, and robbing them of their dreams.

What made my resistance even more confusing is that I knew that my parents, and those of the same mindset, wanted the best for me. Marriage and motherhood are not bad things in and of themselves. It’s quite natural to want them for your child. Also, from what I was taught and could see from those around me, it was something that I was supposed to want too. Yet, as I’ve already stated, I didn’t.

Looking back, I see that this was a trauma response to seeing most of my female role models sell themselves short or stay in abusive situations due to factors such as tradition, control and low self-worth. Yet rejecting those societal norms helped me to realise that my measure of success is the freedom to live life on my terms.

In interviewing other black women about their measures of success, for my most recent Black Ballad article, it was interesting to see how these themes were echoed many times over. It’s also very interesting that, as I reflect on my journey from that part of my life up till now, I see how important having measures of success is, not just in life, but also for PR.

How to live your legacy now through PR

How to live your legacy now through PR

My grandma was born in the village in Nigeria at a time where girls were not sent to school. That meant from then until the time of her passing last year, she never learned to read or write.

Despite this, she worked her butt off as a trader in order to afford my mum's school fees when she was growing up (education is not free in Nigeria).

My mum was then able to move to the UK in the early 80s, where I've been born and raised, and push both me and my sister all the way to degree level.

Now I literally get paid to write and help others to do the same by leveraging PR to get more visible, attract their dream clients and get paid what they want.

In that way, I am not only a living embodiment of her legacy genetically, I am a living embodiment of her ideals about what is possible when people (women especially) are given opportunities.

As I've been reflecting on her life this week (which marks a year since her passing), I've been asking myself some questions that I'm going to share with you:

7 simple steps to break through fear of PR

7 simple steps to break through fear of PR

If you’re a #bosslady (online entrepreneur, service professional, coach or consultant) looking to become more visible then you probably already know that PR has many benefits

Including:

  • Positioning you as an expert in your field

  • Increasing your authority and credibility

  • Giving you a larger platform to share your influence, thought leadership and message on

  • Increasing your followers, subscribers and fanbase

  • Exposing you to your ideal clients- keeping you booked, busy and making bank

The issue? Fear is holding you back

Fear of success…

Fear of outshining others…

Fear of failure…

Fear of rejection…

Fear of leaving your comfort zone…

Fear of judgement…

And it's costing you!

Whether you lean more towards the first, second, third or sixth type of fear that I listed above:

It's stopping you making the amount of money that will allow you to have the kind of lifestyle and freedom that you want.

It's stopping you from living out your purpose and feeling fulfilled in life.

But- more than that- it's robbing the people that you are called to serve of achieving the breakthrough that only you are uniquely designed to give them.

It doesn't have to remain that way though

How to stop being intimidated by PR

How to stop being intimidated by PR

This week I had the pleasure and privilege of attending the premiere of Lola Atkin's film, "Purple Beatz". One of my favourite lines from the movie was "You don't have to be great to start but starting will lead to greatness".

I loved it so much because it put me in mind of the conversation that I had with Lola and her co-host, Nughe, when I on their podcast a while back. In it I shared

Why goals are important for PR Success

Why goals are important for PR Success

On Christmas eve I got hit by a car

Luckily I was okay and the only sign that anything even happened is this scar on my elbow

But the fact that he made enough impact to make me roll onto the hood and then onto the floor makes me truly thankful that it wasn't any worse

Because, as one of the witnesses said afterwards, I "could have ended the night on a stretcher" and- if not for God's favour and protection- who's to say whether that would have been because of a broken bone or fatality?

See, what had happened prior to that was....

How to do purpose-driven PR

How to do purpose-driven PR

2 weeks ago I had the pleasure of attending Tiwa King’s first in person event since the "panoramic". Even more special, though, is that this was actually the first time that we had met in person full stop.

This, despite the fact that we live in the same city and had spoken virtually and on the phone (for hours at a time) prior to this day.

Tiwa’s event (The Authenticity Checklist) was a full circle moment in a lot of ways because of:

#1 The nature of the event itself

I first encountered Tiwa at TEDx Peckham 2018. I use the word “encounter” because we didn’t meet. She sang “Glory” as I sat there transfixed by the power of her performance.

At the time, I had a vodcast in which I would interview inspiring Christian women in business. I made up my mind, right there and then that I would reach out to her. Then...

She ghosted me...

Or so I thought...

How to share your story

How to share your story

Have you ever had someone in your life who started out as a friend of a friend but then ended up being yours too? Well, that's exactly what happened with me and Vickie (of TEACH Educational Consulting, LLC).

I first met Vickie online through my girl Deanna because we're both board members of her charity (Needle Movers for Social Equity) earlier this year and finally got the chance to meet Vickie in person over afternoon tea on Friday (she's in London from the States doing research with UCL. Can we say beauty and brains?!).

Not only was our time together super fun, we're literally talking about working together on other projects and meeting up again later this month! So, in the spirit connecting with new people, I want to do a Deanna and introduce you to someone you'll love too- Denisha (Dlang) Ferguson.

Dlang is the CEO of the Indiana Fashion Foundation, produces Indiana Fashion Week and is one of my clients. I recently had the pleasure of copywriting and pitching an article idea that she had about "how to share your story"- which has now been published on The Good Men Project.

So much of what she shared in the article is relevant to you and your PR journey because science has found that storytelling causes the release of Oxytocin in the brain, which is a hormone that is associated with social bonding. This is a powerful tool for all forms of content marketing because it:

#1 Basically means that sharing stories helps build the know, like and trust factor needed to get your ideal clients to support and ultimately buy from you.

#2 Allows you to practice and hone your story so that, when the time comes to share your expertise on larger platforms, you’ll be ready to do so.

#3 Can create positive change and legacy for lasting impact.

Like me, when Dlang mentions these facts to her mentees this typically leads to questions or remarks such as “What could I possibly share?” “I don’t know where to begin” and even “I don’t have an interesting story”. If you can relate, I’d like to tell you what she tells them: