Growing up in London, you become a professional commuter on the London Underground. As such, you learn that having a smooth journey is all about positioning- even before you get on the train
Here’s what I mean 👇🏾
On escalators, the left-hand side is for people who want to walk up or down them because they don’t want to wait for the escalator to take them where they are going. Then the right-hand side is for people who are not in a rush and are happy to coast and let the escalator do its thing
This is all, of course, an unspoken rule
But on occasion, you'll see tourists or people who are unfamiliar with the city stand on the wrong side of the escalators- and they're swiftly met with lots of tutting, sighing, and annoyed people saying “Excuse please” because they just want to get by
That’s not all, though…
When I get to the train platforms, I usually know which part of the platform I need to be on and whether I need to stay where I am, walk all the way down, or be in the middle
Why?
Because, as soon as you walk off the train you want to be positioned to be able to walk straight out of the exit, and not get stuck in crowds
Especially if its rush hour
So, as I said at the beginning, navigating the London trains like a professional is all about positioning. Which, oddly enough, is similar to what it’s like when you’re pitching the media
In other words…
To get onto relevant platforms that put you in front of your ideal audience, you need to know how to put your message across in such a way that it’s very clear who you serve and how
Doing this will:
Have influencers and editors eager to have you on their platforms
Help you convert their audience into fans of yours and, ultimately, clients or customers
Not sure how to do this? Don’t worry! I'll be talking more about it very, very soon