So, in last week’s post, we discussed the importance of a media bio for helping you to demonstrate your expertise, experience and why editors would be mad to not accept your work. If you're wondering what goes into one or what my process is when copywriting media one-sheets for clients, look no further than the 5 components below:
When applying for a job you need a resume, right? Well, a media bio also works to help you demonstrate your expertise, experience and why editors would be mad not to accept your work. As such, it's one of the key features of an optimised website and can be presented in two ways:
As mentioned in last week’s post, once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website
In this way, your website can either be a PR magnet or a PR repellent.
Want to make sure it's a PR magnet?
Follow the steps below:
Once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website. In this way, your website can either be a PR magnet or a PR repellent. For example, imagine 2 people building a brand. Let's call person 1 Suzette and person 2, Susan.
Denisha is the founder and CEO of her very own non-profit and producer of live events. I had the pleasure of serving her via my done-for-you PR programme before, during and after the launch of her most recent book that went on to become a #1 Amazon bestseller in January.
During the course of our time together, one of the services that I performed for her was monitoring HARO and pitching editors on her behalf whenever relevant opportunities came up. With one in particular, not only was her initial pitch accepted, the editor came back and asked her if she would be willing to write for them again. The issue? None of the topics that he put to her were in line with her brand or areas of expertise. She had 3 options:
When we hear the word "branding" it can be tempting to reduce it down to things like logos and colours but it's much more than that, sis.
Your logo and colours on pretty graphics etc are the superficial things that might initially attract people to your brand but your content is what will make people stick around and, ultimately, want to work with you. This is why brand clarity is so important- it ensures that you not only attract leads but can retain them and convert them to customers.
This is also why it's super important to make sure that you don't make these 2 brand clarity mistakes:
The first step to getting brand clarity, especially if you have PR in mind, is to know that PR is not about you.
I know that might seem counterintuitive because it will ultimately put you and your brand in the spotlight- but it's really not, sis!
PR is about service.
When you pitch yourself to an editor, podcast host or influencer to be on their platform, it's to demonstrate how your expertise can serve their audience.
If you get the chance to contribute to their platform, you serve their audience by giving them value i.e. using your content to teach them new skills, help them solve a problem and so on.
This is the very essence of content marketing.
