Imagine you're the editor of a banging blog and you've received 2 amazing pitches on the subject of PR from Person A and Person B. Let's call Person A Susanne and Person B Suzy. Like the good editor that you are, you decide to do your due diligence and look them up.
Susanne's website has a tag line on her home page that suggests that she's a PR expert but when you read her blog posts, only a handful are about PR and on a very superficial level at that. The rest are about travel and a children's hair business that she's started as a side hustle. Her offers are similar in that there are many focuses.
Suzy's website also has a tag line on her home page that suggests that she's a PR expert and when you look at her blog posts, not only are they about PR, they are full of useful tips and tricks in the form of "how tos". All of her offers are also PR focused, further solidifying her expertise. Oh! And she makes it clear that her niche is business women as well.
The people that you serve as an editor are high powered female entrepreneurs who are looking for ways to grow their brands and businesses. Who would you see as the most qualified expert to serve your demographic based on your research? Whose pitch would you choose over the other off the back of that?
I think it goes without saying that it'd be Suzy, right? Well, sis, this is the power of brand clarity. If you want PR success, don't make the same mistakes that Susanne did with her website. Instead, be like Suzy. Want to know how? Click here to access my free Media Attraction Audit- the checklist that helps you to make sure that your website proves your expertise, credibility and authority so that you can be a #mediamagnet, attracting PR (and therefore clients and collaborations) on autopilot!