Once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website. In this way, your website can either be a PR magnet or a PR repellent. For example, imagine 2 people building a brand. Let's call person 1 Suzette and person 2, Susan.
In her haste to achieve PR success so that she can gain visibility, attract her dream clients and, ultimately, get paid what she wants- Suzette has not taken the time to build a firm foundation framework. In other words, she has not niched down and it shows in her branding. She's been sending pitch after pitch and getting nowhere because when editors look at her website they can't tell who exactly she serves, how and what the mission and vision of her brand is.
Susan also wants to achieve PR success but she realises that, as with anything in life and business "speed only matters when there's clear direction" (Mattie James). In other words, she knows that taking the time to gain brand clarity will help her to make sure the content of her website proves her expertise, credibility and authority so that editors consider accepting her pitches a no-brainer. And guess what? She's right!
Suzette in her frustration will ultimately end up having to go back to the drawing board and do the work of establishing the firm foundation that she should have in the beginning. Susan is already being featured on the pages of the platforms on her dream media list because she did. So did speed (Suzette) really win in the end or direction (Susan)?
I think it goes without saying that it was Susan, right? Well, sis, this is the power, not only of brand clarity, but an optimised website. If you want PR success, be like Susan. Here's how: Get my free Media Attraction Audit- the checklist that helps you to make sure that your website proves your expertise, credibility and authority so that you can be a #mediamagnet, attracting PR on autopilot! Click here for access and scroll down!