Business

How to gain confidence for PR success

How to gain confidence for PR success

Have you seen Oprah + Viola: A special Event on Netflix, sis?

If not, it's basically a really great interview between Oprah Winfrey and Viola Davis based on Viola's new autobiography (Finding Me)

There were so many nuggets shared between the 2 ladies throughout but my favourite lines really came from the quotes that they shared about courage

Such as "Courage is the most important of the virtues because without it, you cannot practice anything." (Maya Angelou) and "All courage is, is fear said with prayers." (Anne Lamott)

I loved these lines because they perfectly covey what it takes to gain confidence for PR success…

Why we need confidence for PR Success

Why we need confidence for PR Success

I recently had an article commissioned by Black Ballad, the UK's leading digital lifestyle subscription for Black women. I wanted to interview Trina Nicole (Body Confidence Advocate, dancer and founder of The Curve Catwalk), among other experts, to get her perspective. However, I was nervous about reaching out to Trina because we'd never interacted with each other prior to this. To help me overcome my anxiety, I journaled using The 5 Whys Technique, starting off by simply acknowledging my feelings- "I'm nervous about approaching Trina Nicole". I then asked myself "why?" and journaled that response: "I'm afraid that she will say 'no,' or worse, ignore me". I then repeated the process of asking myself "why?" 4 more times until I arrived at the root of my fear: "Rejection from her would feel personal; like I'm not good enough or worthy enough to collaborate with".

My ability to get to the root of my fears then allowed me to confront them and think more rational thoughts such as:

  • Pitch rejections do not define me

  • My article will be a success with or without her input

  • If she does say "no" or ignore the email it will most likely not be personal to me but because she's busy or has other life/business priorities

This not only calmed me down, it gave me the confidence needed to approach her. The best part?

4 mistakes when it comes to using HARO

4 mistakes when it comes to using HARO

One of the positive things to come out of lockdown last year was that I started exercising more by walking in the park for about an hour before I started my work from home routine. I enjoyed it for many reasons, not least because it became one of the only reasons that I would leave my house.

As life returned back to ‘normal’ and I became busier, I found that I was walking less and less until finally, I just wasn’t walking at all. Wanting to revive this healthy habit and develop some others, I decided that I would incorporate ‘become more healthy’ into my plans for 2022.

But by the following month, I had succumbed to the statistic about people tending to give up on their resolutions by February. It started out well enough, drinking water and moving around more, but I found that this quickly escalated into feeling guilty about eating certain foods or beating myself up when I didn’t sweat that day.

I also found myself becoming more critical of my body, frustrated that after all of my sacrifice and effort, I couldn’t see any ‘positive results’ to make it all worth it. “You didn’t even start this journey to lose weight, though,” I remember saying to myself out loud in response to my negative self-talk. “You just wanted to be healthier.”

It was then that I realised that I had internalised diet culture’s message that healthier means thinner and that certain foods were inherently good or bad. I couldn’t help but feel disappointed in myself. These were thoughts that I had not had since I was a teenager who loathed her plus sized body because the world told her to. It had taken me a long time to shed those beliefs and truly love myself, only to find that I had never really formed new ideas of health that included me.

In order to rectify this mistake, I interviewed experts like:

and collated their expert advise into an article on How To Become Healthier Without Succumbing To Diet Culture for Black Ballad.

Continuing in this spirit of rectifying mistakes, today I'll be switching gears from talking about my recent blip with diet culture to talking about the ones that I had with HARO initially and what I now do to avoid them (so that you can too!) For example:

How to use HARO for PR Success

How to use HARO for PR Success

Since last week, I've had the pleasure of doing 2 presentations within a 4 day period

The first was on "How to Overcome the Toxic Cultural Beliefs Holding You Back" with The 360 Lifestyle Support Network and the second was on "How to Attract Your Ideal Clients and Get Paid What You Want Through PR" with the London Chapter of IAW (The International Association of Women).

I'm not going to lie, I was quite nervous about them for a number of reasons.

I tend to prefer the back and forth of interview scenarios, which I'm more used to, and I don't enjoy creating anything graphic related.

What ultimately helped make both presentations successful and stop me spiralling into overwhelm was the fact that I have a system in place for creating good presentations.

This includes:

  1. Writing my presentation out as an article first

  2. Assigning each point made in the article to a slide

  3. Getting the presentation designed

  4. Practising beforehand

  5. Presenting on the day

Speaking of 5 step processes, this is also what helps me stay on top of HARO enquiries and will do the same for you too:

4 reasons to use HARO for PR Success

4 reasons to use HARO for PR Success

A few weeks ago, I had the pleasure of being interviewed by Authority Magazine on "How Journaling Helped Me Be More Calm, Mindful And Resilient". This week the article came out.

The great thing about this opportunity is that it landed straight into my inbox via HARO (Help A Reporter Out)- a platform that "connects journalists seeking expertise to include in their content with sources who have that expertise". In other words, once you sign up for HARO, it means:

3 pieces of PR advice for my younger self

3 pieces of PR advice for my younger self

As we entered the new year, one of the trends that caught my attention was the resurgence of the ten year challenge on social media. This got me thinking about who I was ten years ago and what I would tell that version of myself if I had the chance. In the absence of that kind of technology and know-how, I wrote an article on what millennial women want Gen Z to know for Black Ballad- outlining my advice to the younger generation coming up after me as well as the advice of 10 other women that I interviewed. While that article features general life advice, here’s what I would tell my younger self about getting started with PR:

3 tools for overcoming limiting beliefs holding you back from PR success

Last week I mentioned that one of the common mistakes that people make, when it comes to mindset work, is thinking that it's a one-time thing

This is because, in the same way that real gardens need maintenance to ensure that weeds don't get out of hand, so do our minds

I also promised that I would give you some of the tips and tricks that I like to use for renewing my mind on a regular basis and that you can too

So here they are: