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How networking leads to PR success

How networking leads to PR success

In the last week of August, I had the awesome pleasure of going to Panama with The Christian Travel Club

It was such an amazing experience with a great group of people in an amazing country

Whilst there, I had the opportunity to attend a small mastermind breakfast with Anthony O’neal

In case you’re unfamiliar with him, he’s a former Dave Ramsey personality and host of The Table. He’s also the guy with the mic in the video above.

During the mastermind I witnessed something which was a great reminder of why networking is so important and how, if heeded, could lead to PR opportunities for you too…

2 common brand clarity mistakes (and how to avoid them)

2 common brand clarity mistakes (and how to avoid them)

When we hear the word "branding" it can be tempting to reduce it down to things like logos and colours but it's much more than that, sis.

Your logo and colours on pretty graphics etc are the superficial things that might initially attract people to your brand but your content is what will make people stick around and, ultimately, want to work with you. This is why brand clarity is so important- it ensures that you not only attract leads but can retain them and convert them to customers.

This is also why it's super important to make sure that you don't make these 2 brand clarity mistakes:

Why brand clarity is so important for PR success

Why brand clarity is so important for PR success

What's your word or theme for 2021, sis?

Last year mine was "be fruitful and multiply" so-

This year, for me, it's "scale"

In other words, I'm taking all the things that worked in my life and business from last year and building upon them this year.

Business-wise, there were 2 areas where I really saw "fruit":

-Helping women in business to DIY PR through The Perfect Pitch Packet

-Providing done-for-you PR services through The Perfect Pitch Programme

so these are the areas that I want to scale this year.

The issue?

How to have a Successful New Year

How to have a Successful New Year

Last week we talked about 3 disempowering life and business beliefs

Remember that, sis?

As we stand at the beginning of a new year, I think it’s important that we discuss how to make it a success

If you’re anything like me, you’ve entered this year with a set of goals and things that you would like to achieve

Here are 4 lessons that we can learn from the widow in 2nd Kings 4:1-7 about how we can do that:

How to Increase your Capacity to Succeed

How to Increase your Capacity to Succeed

When you hear the word “faith,” sis, what comes to mind?

Is it the many sayings and adages about it?

Like:

  • Faith is the substance of things hoped for; the evidence of things unseen (Hebrews 11:1)

  • Faith is the currency of heaven

  • Faith is the bridge between your current circumstances and your future

Whilst I don’t dispute them, there is another side to the nature of faith…

Lessons from Mahlah and her sisters on How to overcome Limiting Beliefs caused by Gender Norms

Lessons from Mahlah and her sisters on How to overcome Limiting Beliefs caused by Gender Norms

Last week we discussed how legalistic religious beliefs within the church can stop women from walking in their purpose and fully showing up

Click here if you missed that, sis

This is important because it plays into culture

(which is the behaviours and beliefs characteristic of a particular social, ethnic or age group)

especially in terms of how girls are socialised which, in turn, has knock-on effects on our ability to show up, be visible and therefore make impact as women

For, as one of my favourite authors, Chimamanda Ngozi Adiche said:

“We teach girls to shrink themselves, to make themselves smaller, we say to girls, ‘You can have ambition, but not too much.’ ‘You should aim to be successful, but not too successful…’”

which is why, according to research, women feel less at ease with promoting themselves than men- which in turn means that they're less likely to do it.

However…

Mahlah and her 4 sisters (Noah, Hoglah, Milcah, and Tirzah) teach us that the best way to overcome this is to:

Lessons from Esther on how to get on the radar of influencers in your industry/niche

Lessons from Esther on how to get on the radar of influencers in your industry/niche

There are some seats at the table that you have to be invited to rather than create yourself

This is known as vertical networking. For example, Esther would not have been able to get her audience with the king and save her people if she hadn’t first gotten on his radar as described in Esther 5:1-2:

“Now it happened on the third day [of her fast] that Esther put on her royal robes and stood in the inner court of the king’s palace, across from the king’s house, while the king sat on his royal throne... So it was, when the king saw Queen Esther standing in the court, that she found favour in his sight, and… Esther went near [to speak to him]”

But how do we get close enough to the influencers within our industries to get on their radars in this new digital age?

How do we get to their inner courts, so to speak?

By being an asset to them and/or they’re community through:

Lessons from Esther on the difference between influence and manipulation

Lessons from Esther on the difference between influence and manipulation

Last week we talked about the importance of giving before you get when it comes to leveraging our relationships through networking

This was something that Esther did with the King by throwing him 2 wine banquets before she so much as broached the subject of saving her people. Click here if you missed that, sis

Which is known as harnessing the law of reciprocity

Here’s the thing, though…

There is a thin line between harnessing the law of reciprocity and being manipulative

Which is yet another reason that networking gets the reputation of being icky and gross

Here are some key differences between the 2: