The first step to getting brand clarity, especially if you have PR in mind, is to know that PR is not about you.

I know that might seem counterintuitive because it will ultimately put you and your brand in the spotlight- but it's really not, sis!

PR is about service.

When you pitch yourself to an editor, podcast host or influencer to be on their platform, it's to demonstrate how your expertise can serve their audience.

If you get the chance to contribute to their platform, you serve their audience by giving them value i.e. using your content to teach them new skills, help them solve a problem and so on.

This is the very essence of content marketing.