How to optimise your website for PR success
As mentioned in last week’s post, once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website
In this way, your website can either be a PR magnet or a PR repellent.
Want to make sure it's a PR magnet?
Follow the steps below:
Why your website is important for PR success
Once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website. In this way, your website can either be a PR magnet or a PR repellent. For example, imagine 2 people building a brand. Let's call person 1 Suzette and person 2, Susan.
How brand clarity gave Denisha this epic PR win
Denisha is the founder and CEO of her very own non-profit and producer of live events. I had the pleasure of serving her via my done-for-you PR programme before, during and after the launch of her most recent book that went on to become a #1 Amazon bestseller in January.
During the course of our time together, one of the services that I performed for her was monitoring HARO and pitching editors on her behalf whenever relevant opportunities came up. With one in particular, not only was her initial pitch accepted, the editor came back and asked her if she would be willing to write for them again. The issue? None of the topics that he put to her were in line with her brand or areas of expertise. She had 3 options:
2 common brand clarity mistakes (and how to avoid them)
When we hear the word "branding" it can be tempting to reduce it down to things like logos and colours but it's much more than that, sis.
Your logo and colours on pretty graphics etc are the superficial things that might initially attract people to your brand but your content is what will make people stick around and, ultimately, want to work with you. This is why brand clarity is so important- it ensures that you not only attract leads but can retain them and convert them to customers.
This is also why it's super important to make sure that you don't make these 2 brand clarity mistakes:
How to get brand clarity
The first step to getting brand clarity, especially if you have PR in mind, is to know that PR is not about you.
I know that might seem counterintuitive because it will ultimately put you and your brand in the spotlight- but it's really not, sis!
PR is about service.
When you pitch yourself to an editor, podcast host or influencer to be on their platform, it's to demonstrate how your expertise can serve their audience.
If you get the chance to contribute to their platform, you serve their audience by giving them value i.e. using your content to teach them new skills, help them solve a problem and so on.
This is the very essence of content marketing.
Why brand clarity is so important for PR success
What's your word or theme for 2021, sis?
Last year mine was "be fruitful and multiply" so-
This year, for me, it's "scale"
In other words, I'm taking all the things that worked in my life and business from last year and building upon them this year.
Business-wise, there were 2 areas where I really saw "fruit":
-Helping women in business to DIY PR through The Perfect Pitch Packet
-Providing done-for-you PR services through The Perfect Pitch Programme
so these are the areas that I want to scale this year.
The issue?
How to be a vessel of honour
In last week’s musings, I mentioned that 2nd Timothy 2:21 calls us “vessels of honour”
Click here if you missed that post, sis!
In light of the scripture above, it's something that we just tend to throw around as believers but I really wanted to know- What does it actually mean to be a vessel?
Here’s what I discovered: