How PR= time saved

How PR= time saved

If you’ve been rocking with me for a while then you’ll know that I have a background in Speech and Language Therapy.

In the UK, the route from a NQT (Newly Qualified Therapist) to becoming a specialist means you have to serve your time as a “generalist” where you’d treat a bit of everything either in schools or a clinic.

Once you’ve paid your dues, usually about 2 years, you get to specialise in one specific area.

Now this is a really simplified explanation but I’m telling you this so you can see why a lady called Miriam Levine was such an angel to me during this period of my life.

You see, just before I graduated I’d applied for a job at a clinic in the London Borough of Brent. I managed to get an interview and Miriam and another lady, called Fiona, were the ones who interviewed me.

I remember coming out of that interview feeling like it had gone really well.

I’d answered the questions as best as I could but —most of all — I felt like I’d made a personal connection with the ladies (I had determined to be authentic yet professional, making them laugh more than once in the process).

A few weeks later, I received a call from Miriam but my hopes were crushed when I heard her say that- although they really liked me- there had been other candidates that suited the position better.

A few weeks after that call, I’d continued attending my last few lectures and applying for jobs but still was having no luck even securing another interview.

Then, one day, I got an email from a lady from a school that I’d never heard of- let alone applied to- saying that she wished to speak to me about the possibility of working for them.

Long story short, Miriam had recommended “a lovely girl that they had interviewed recently but weren’t able to take on”-

Me!

The best part about this job that plopped into my lap?

I’d be working in a language unit attached to a primary (elementary) school which would mean that I would bypass the 2 years of general practice and end up specialising in language disorders straight away!

As you can imagine, I took the job and it completely fast tracked my career development, saving me (years of) time!

The only other thing that’s fast tracked my career like that has been PR

Here’s how PR can do the the same for you:

3 simple year end review questions for PR success

3 simple year end review questions for PR success

Those who know me well will tell you that there are 2 times in the year that I tend to get especially reflective:

  1. My birthday

  2. New year

If you, like me, haven't quite gotten a chance to really sit with your thoughts about 2022/23 here are 3 reflective questions/journal prompts to get you started:

Why mindset is so important for PR Success

Why mindset is so important for PR Success

Just before my Wickedly Smart Women podcast interview in October I suffered a series of unfortunate events:

  • My ring light cut off

  • The lack of light messed with the brightness of the content I was trying to capture

  • I tried to compensate for this by moving my phone closer

  • Then my phone fell

  • By this time I was almost late for the interview; so I had to leave the phone and get started

You can see the live footage of this below:

Why motivation matters in PR

Why motivation matters in PR

I am one of those people that like to have enough of a movie or TV programme outline to pull me in but not enough that major plot points are ruined for me.

I’m so militant about it that I have been known to shush people mid-speech, cover my ears and even throw in a “la la la la la!” for good measure, if I feel like they’re about to spoil things for me!

This also means that I tend to watch Marvel movies (which I adore!) in their opening weekends to avoid accidentally stumbling across spoilers online

So you can guess what I went to see yesterday, right?

Yup, sis, Black Panther!

As I said, I don’t do spoilers. But, what I will tell you is:

  1. I absolutely loved it

  2. I walked away thinking about the importance of having pure motives when we show up, which I talked about further in the (less than 2 minute) video below

(If you’re someone who gets nervous about visibility (which, who doesn’t?!) the 2 tips in it will be game changers for you!)

The most misunderstood thing about confidence and PR success

The most misunderstood thing about confidence and PR success

In a lot of my recent conversations with women about what's holds them back from achieving their PR goals, confidence has come up a lot. Here's the thing, though. Confidence is something that must be cultivated. We cultivate confidence through practice. If you sit around waiting to feel (more) confident before you do the thing you've been putting off, it will never happen. In my experience, action precedes confidence; not the other way around- which means if you implement, execute and stay in integrity with yourself, the rest will follow. Not sure how? Well…

How networking leads to PR success

How networking leads to PR success

In the last week of August, I had the awesome pleasure of going to Panama with The Christian Travel Club

It was such an amazing experience with a great group of people in an amazing country

Whilst there, I had the opportunity to attend a small mastermind breakfast with Anthony O’neal

In case you’re unfamiliar with him, he’s a former Dave Ramsey personality and host of The Table. He’s also the guy with the mic in the video above.

During the mastermind I witnessed something which was a great reminder of why networking is so important and how, if heeded, could lead to PR opportunities for you too…

How to make your pain your platform with PR

How to make your pain your platform with PR

John Maxwell once said that “we live in a culture that rewards image- often over integrity. We promote people who appear to have their act together, and encourage others to do the same”. With this in mind, it makes sense that you might be tempted to err on the side of caution when it comes to content marketing and PR by only sharing your achievements or highlight reel. However, contrary to the cultural beliefs alluded to by Maxwell, research shows that when leaders at the top of their game are transparent and vulnerable by “revealing that [they] aren’t perfect, it makes [them] more relatable” and therefore more likeable. This is known as the pratfall effect and is especially important in business because, as the old adage says, people will only do business with people that they know, like and trust.

Since PR (or Public Relations) is, by definition, action that leaders can take to promote “goodwill between [themselves] and the public, the community, employees, customers, etc,” the pratfall effect is clearly something that you will want to harness. So how can you do this? Well, as in my most recent Black Ballad article, you should create posts that:

How to be authentic with PR

How to be authentic with PR

On Friday I had the amazing opportunity to provide mentoring for an up and coming film maker as part of Genesis Child Films intensive workshop series

Shout out to my girl, Candice Onyeama for the invite!

One of the great questions that I was asked was "everyone talks about visibility and showing up authentically but how do I do that?"

If you've ever wondered the same thing, sis, here's my response: