mistakes

3 simple year end review questions for PR success

3 simple year end review questions for PR success

Those who know me well will tell you that there are 2 times in the year that I tend to get especially reflective:

  1. My birthday

  2. New year

If you, like me, haven't quite gotten a chance to really sit with your thoughts about 2022/23 here are 3 reflective questions/journal prompts to get you started:

4 mistakes when it comes to using HARO

4 mistakes when it comes to using HARO

One of the positive things to come out of lockdown last year was that I started exercising more by walking in the park for about an hour before I started my work from home routine. I enjoyed it for many reasons, not least because it became one of the only reasons that I would leave my house.

As life returned back to ‘normal’ and I became busier, I found that I was walking less and less until finally, I just wasn’t walking at all. Wanting to revive this healthy habit and develop some others, I decided that I would incorporate ‘become more healthy’ into my plans for 2022.

But by the following month, I had succumbed to the statistic about people tending to give up on their resolutions by February. It started out well enough, drinking water and moving around more, but I found that this quickly escalated into feeling guilty about eating certain foods or beating myself up when I didn’t sweat that day.

I also found myself becoming more critical of my body, frustrated that after all of my sacrifice and effort, I couldn’t see any ‘positive results’ to make it all worth it. “You didn’t even start this journey to lose weight, though,” I remember saying to myself out loud in response to my negative self-talk. “You just wanted to be healthier.”

It was then that I realised that I had internalised diet culture’s message that healthier means thinner and that certain foods were inherently good or bad. I couldn’t help but feel disappointed in myself. These were thoughts that I had not had since I was a teenager who loathed her plus sized body because the world told her to. It had taken me a long time to shed those beliefs and truly love myself, only to find that I had never really formed new ideas of health that included me.

In order to rectify this mistake, I interviewed experts like:

and collated their expert advise into an article on How To Become Healthier Without Succumbing To Diet Culture for Black Ballad.

Continuing in this spirit of rectifying mistakes, today I'll be switching gears from talking about my recent blip with diet culture to talking about the ones that I had with HARO initially and what I now do to avoid them (so that you can too!) For example:

3 common networking mistakes and how to avoid them

3 common networking mistakes and how to avoid them

There are many old adages attached to networking and how it can help you to thrive in life and business, including:

#1 Your network is your net worth

Because the people in your network can help seed, invest or support your business ideas. They can also refer clients to you, recommend you for business advancing opportunities and so on.

#2 You are the sum total of the 5 people that you surround yourself with

As the people in your network help expand your ideas about what is possible for you (financially and otherwise), especially if they’re doing better than you in that area.

#3 People only do business with people that they know, like and trust

Meaning: to have a profitable business you must learn how to build and leverage profitable business relationships.

In other words, networking is one of the best ways to increase your authority, your bank account and- most importantly- your impact.

You know,

That message that you want to share with the world

That legacy that you want to leave

The reason you believe God put you on the earth

That’s your impact or your “why”

However, networking is an art that not everybody gets right. Here are 3 things to avoid to ensure that you do:

3 PR goal-setting mistakes (and how to avoid them)

3 PR goal-setting mistakes (and how to avoid them)

One of my favourite things to do during the Christmas period is binge watch Christmas movies like Elf, Home Alone, The Grinch (Jim Carey's version, of course), Love Actually and Mean Girls

If you frowned in confusion at the mention of Mean Girls, you clearly don't remember the iconic talent show scene

If you've never seen it before (or simply not as recently as me) it's basically a comedy about a girl called Cady who tries to sabotage the most popular girl in school, Regina George

Because needless to say Regina's really not very nice

One of the many plans that Cady hatches to take Regina down (with a little help from her friends) is giving her these "protein bars" that actually make people gain weight while telling Regina that it does the opposite. And, as you can see from the gif below, she succeeds

3 Common myths that stop people getting started with PR

3 Common myths that stop people getting started with  PR

When I first started this blog in 2016, I believed the old adage: "If you build it, they will come".

However- fast forward to 2017- I soon realised that, that was a lie.

The truth is, I built it and (close to) no one came!

I was a best kept secret.

Luckily, since then, I have been able to pull myself out of that rut....

I'm now an award winning content marketer, copywriter, PR specialist, international speaker and author who has been featured on over 50 platforms, including Thrive Global, The TEDx blog, HuffPost, Bustle, Relevant Magazine, Radiant Health Magazine, Premier Radio, Mic and more

And use my experience and expertise to help others do the same...

Going through this experience, as well as working with my clients, has definitely made me aware that I was not alone in that belief, though

In fact...

I've come to realise that there are 3 common myths that stop people from pursuing PR

Including: