Why you need a freebie for PR Success

Why you need a freebie for PR Success

Anyone who knows me well knows that I not only love music, I love all types. Being the proud Naija girl that I am, one of my favourites is- of course- afrobeats. Knowing this, YouTube recently recommended me a new song by Mr Eazi in collaboration with Nelson Freitas (Tellin Me Something). I had no idea who Nelson Freitas was at the time but, off the strength of my appreciation for Mr Eazi's music, I checked it out.

Not only has that song been in constant rotation since then, listening to it made me so curious about Nelson that I ended up checking out his YouTube channel which then sucked me into the vortex of his discography. Now? I know exactly who he is in his own right and I am a fan! This is also how PR works.

By being featured on another platform and/or collaborating with another influencer, you increase your exposure to your target audience. If they like what they see, their curiosity will naturally lead them to check you out via your website. This is why it's important to make sure that it's optimised to make sure that they go from curious bystander to raving fan. One of the ways to ensure that your website is optimised is by having a freebie present on it. Here's why:

How to write a media bio

How to write a media bio

So, in last week’s post, we discussed the importance of a media bio for helping you to demonstrate your expertise, experience and why editors would be mad to not accept your work. If you're wondering what goes into one or what my process is when copywriting media one-sheets for clients, look no further than the 5 components below:

Why you need a media bio for PR success

Why you need a media bio for PR success

When applying for a job you need a resume, right? Well, a media bio also works to help you demonstrate your expertise, experience and why editors would be mad not to accept your work. As such, it's one of the key features of an optimised website and can be presented in two ways:

How to optimise your website for PR success

How to optimise your website for PR success

As mentioned in last week’s post, once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website

In this way, your website can either be a PR magnet or a PR repellent.

Want to make sure it's a PR magnet?

Follow the steps below:

Why your website is important for PR success

Why your website is important for PR success

Once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website. In this way, your website can either be a PR magnet or a PR repellent. For example, imagine 2 people building a brand. Let's call person 1 Suzette and person 2, Susan.

How brand clarity gave Denisha this epic PR win

How brand clarity gave Denisha this epic PR win

Denisha is the founder and CEO of her very own non-profit and producer of live events. I had the pleasure of serving her via my done-for-you PR programme before, during and after the launch of her most recent book that went on to become a #1 Amazon bestseller in January.

During the course of our time together, one of the services that I performed for her was monitoring HARO and pitching editors on her behalf whenever relevant opportunities came up. With one in particular, not only was her initial pitch accepted, the editor came back and asked her if she would be willing to write for them again. The issue? None of the topics that he put to her were in line with her brand or areas of expertise. She had 3 options: