How to set up a PR funnel

How to set up a PR funnel

The ladies that I work with are capable, inspirational CEOs, founders, authors and more that are at the top of their game. They are also wives and mothers who, are not only balancing their businesses, they are balancing the ebb and flow of family life. With so much going on in life and business, a lot of them come to me knowing that they can delegate media pitching to me so that they can get more visible, attract their dream clients and get paid what they want (without having to use their last morsel of brain power to get it done). However, there is sometimes a learning curve for them in terms of understanding that It takes a PR funnel to make this happen and how all the pieces come together to do so. Can you relate, sis? Well, consider this post your glossary!

How Bri avoided making THE #1 funnel mistake (and you can too!)

How Bri avoided making THE #1 funnel mistake (and you can too!)

When Bri first approached me, she knew that she wanted me to copywrite the email nurture sequence that would go out automatically once people signed up for her freebie.

As such, one of the first things that I did was talk to her about how important a nurture sequence is for:

  • Creating multiple touch points with new leads

  • Building that all-important know, like and trust factor

  • Persuading them (in a non-sleazy way) that you/your product or service are the solution to their problems, leading them to ultimately buy from you.

I then took it as my personal responsibility to help her avoid THE greatest mistake that people make when creating nurture sequences-

What rice can teach us about PR funnels

What rice can teach us about PR funnels

In my culture, which is Nigerian, rice is a staple meal. When I cook plain rice (as opposed to our famous jollof), I like to use a sieve at the end of the process so that it's completely separated from the water that it was boiling in and it doesn't become soggy (I can't stand wet rice!). This then leaves me with a perfect batch of fluffy rice, ready to eat with a some stew and fried plantain (dodo). This filtering process is very similar to what should happen in PR (when it's done correctly). For example:

How Kendra avoided these 3 common freebie mistakes (and you can too!)

How Kendra avoided these 3 common freebie mistakes (and you can too!)

When Kendra first approached me for my PR services, she knew that she needed help with getting her book out there but wasn't sure how to go about it. One of the first things that I did was talk to her about how important it is to have a media one-sheet and freebie. I then took it as my personal responsibility to help her avoid these 3 common mistakes that people make when creating freebies:

Why you need a freebie for PR Success

Why you need a freebie for PR Success

Anyone who knows me well knows that I not only love music, I love all types. Being the proud Naija girl that I am, one of my favourites is- of course- afrobeats. Knowing this, YouTube recently recommended me a new song by Mr Eazi in collaboration with Nelson Freitas (Tellin Me Something). I had no idea who Nelson Freitas was at the time but, off the strength of my appreciation for Mr Eazi's music, I checked it out.

Not only has that song been in constant rotation since then, listening to it made me so curious about Nelson that I ended up checking out his YouTube channel which then sucked me into the vortex of his discography. Now? I know exactly who he is in his own right and I am a fan! This is also how PR works.

By being featured on another platform and/or collaborating with another influencer, you increase your exposure to your target audience. If they like what they see, their curiosity will naturally lead them to check you out via your website. This is why it's important to make sure that it's optimised to make sure that they go from curious bystander to raving fan. One of the ways to ensure that your website is optimised is by having a freebie present on it. Here's why:

How to write a media bio

How to write a media bio

So, in last week’s post, we discussed the importance of a media bio for helping you to demonstrate your expertise, experience and why editors would be mad to not accept your work. If you're wondering what goes into one or what my process is when copywriting media one-sheets for clients, look no further than the 5 components below: