Typically, when would-be clients say that they don’t feel confident seeking PR they mean one of three things (if not all of them):
1. I’m not sure who would want to hear my story
2. I don’t know what stories resonate and therefore what to pitch
3. There are certain levels of PR I haven’t experienced and so don’t feel confident about pursuing
The first two statements are easily rectified through coaching, templates, swipe copy, scripts and a bespoke PR plan, as will be provided at Media Magic (my retreat for business women, experts, coaches and authors who want to uncover a quick and systemised process to pitch the media so that they can get onto more top platforms, be seen as industry experts, and start raking in larger paydays) on July 25th-29th, 2024.
The third statement is more of an inside job because “I can give you the exact steps and strategy, but if your mindset and your psychology are not in it, it’s not going to work” (Holly Haynes).
When it comes to mindset, one of the things that a lack of confidence can cause is anxiety but, as I once heard, “the opposite of anxiety is not calm, it’s trust”. What this all comes down to is this question- although you may not have experienced the levels of PR that you want now, do you trust that once you have been exposed to the tools and strategies that you need to get there, you will implement them?
If the answer is “no,” your lack of confidence will be a self-fulfilling prophecy. If the answer is “yes,” though, you can expect outcomes like Margaret, who said:
“Hi Nina, I finally submitted last night using your structure. She responded at 4:07am to let me know that her copy editor would get in touch when it goes live. So excited!!! Thank you so very much!!”
Belkis, who said:
“it [using your pitch template] was one of the first times I wrote a pitch and got an answer off the bat... I used it; I got back: "Oh, we'd love to have an interview with you."
Or Keli, who said:
“Nina is one of the most genuine people I have met, and she oozes so much knowledge and wisdom. Just today, I followed her PR process and landed myself at the doorstep of a national influencer!”
Because the only way to beat low confidence, especially about your experience, is “by stepping out of your comfort zone and into a situation where that limiting belief will be confronted by new [counteracting] evidence” (Steven Bartlett).
Margaret, Belkis and Keli did that work. Will you do it too?