When I first started out in the online space in 2016 it was as a blogger

About a year into my journey, I became frustrated with the fact that, although I was working so hard on my content, it often felt like I was speaking into the void

I knew PR would help me attract a community of people who cared what I had to say but I had no idea how to get started. Fast forward and now I am an award winning blogger, international speaker and freelance writer who has not only been able to monetise my gift but get featured on several platforms

Like Thrive Global, The TEDx blog, HuffPost, Bustle, Mic, Addicted2Success, Black Ballad and more

The best part of all of this, though, is how appearing on these platforms has allowed me to grow and cultivate an engaged community of people

(Who not only care what I have to say, they help me develop content and offers)

For example, when I was developing Media Magic my community (i.e. you) helped me to finalise the concept and turn it into what it is today

(Media Magic is my luxury retreat for women in business who want to go from stumped to savvy about how to get PR)

Most recently, you helped me:

• Name the new thing I’m developing for business women, experts, coaches and authors who are currently where I was (wanting to learn how to do PR but not knowing where to start)

• Decide whether or not to share the BTS of making it a reality

100% of you wanted to see the logo for Get Visible; so I’ll be sharing that with you guys soon (stay tuned!)

What led to this success was something that I recently shared in my Instagram stories:

So, the last few days, I have been thinking about 2 scriptures in particular:

#1 The one that says we are more than conquerors

(Romans 8:37)

#2 The one that says I can do all things through Christ who strengthens me

(Philippians 4:13)

The reason why I have been thinking about them is because, at least if you’ve grown up like me, I feel that most of us have learned these scriptures out of context

And here’s what I mean by that…

If your goals don't scare you, they're not big enough

This saying being a cliche makes it no less true

I mean, think about it

When Karla attended the Media Magic retreat in Mykonos (Greece) last October, she had no idea how to get relevant PR opportunities

Even though this was a goal of hers for her tutoring business

By the end of the retreat, though, she knew how to pitch platforms where her ideal clients hang out so that she could convert them from indifferent bystanders to raving fans and customers

And she still counts this as one of her 2025 highlights

What led to this success was…

Your PR goals will not manifest themselves just because you wrote them down as part of your new year’s resolution(s)

You need to go deeper

Think about it

Your tendency to shrink yourself is not a sign of humility, sis, it’s a trauma response

You see…

It’s nothing to do with being humble and everything to do with your fear of outshining others (which comes under the umbrella of fear of success)

I mean, think about it…

When I first messaged Tiwa King in 2018, it was because I wanted her to be on the vodcast that I was hosting at the time

Which allowed me to interview amazing women like Stacii Jae Johnson, Tabitha Brown and more

This was after I had been blown away by her rendition of "Glory" while sitting in the audience of TEDx Peckham that Summer

You can see it here

The result? She ghosted me...or so I thought... because I didn't hear back from her for another 2 years!

I made the mistake of DMing her on Facebook messenger rather than emailing, so she didn't see my message

Fast forward to now and the interview that we eventually did has birthed many beautiful things, such as: