If your goals don't scare you, they're not big enough

This saying being a cliche makes it no less true

I mean, think about it

When Karla attended the Media Magic retreat in Mykonos (Greece) last October, she had no idea how to get relevant PR opportunities

Even though this was a goal of hers for her tutoring business

By the end of the retreat, though, she knew how to pitch platforms where her ideal clients hang out so that she could convert them from indifferent bystanders to raving fans and customers

And she still counts this as one of her 2025 highlights

What led to this success was…

Your PR goals will not manifest themselves just because you wrote them down as part of your new year’s resolution(s)

You need to go deeper

Think about it

Your tendency to shrink yourself is not a sign of humility, sis, it’s a trauma response

You see…

It’s nothing to do with being humble and everything to do with your fear of outshining others (which comes under the umbrella of fear of success)

I mean, think about it…

When I first messaged Tiwa King in 2018, it was because I wanted her to be on the vodcast that I was hosting at the time

Which allowed me to interview amazing women like Stacii Jae Johnson, Tabitha Brown and more

This was after I had been blown away by her rendition of "Glory" while sitting in the audience of TEDx Peckham that Summer

You can see it here

The result? She ghosted me...or so I thought... because I didn't hear back from her for another 2 years!

I made the mistake of DMing her on Facebook messenger rather than emailing, so she didn't see my message

Fast forward to now and the interview that we eventually did has birthed many beautiful things, such as:

When Vickie Crockett (of TEACH Educational Consulting) attended the Media Magic retreat last year, she felt like she was “floundering”

As a result, she "had started questioning if [she] even had anything to say anymore”

By the end of the retreat, though, she had “reaffirmed [her] purpose” and “came away from it [with] a clear pathway for the things [she] wanted to do next in [her] business...”

Namely:

When Leonna Howard (of Shake Culture Dance and Praise Bookkeeping) attended the Media Magic retreat last year, she "had just experienced a very traumatising situation" a month prior to joining us in Tulum, Mexico

As a result, she generally "felt all over the place and had a lot of personal questions".

By the end of the retreat she was "grateful she came" because she now had clear goals, such as becoming a full time entrepreneur, and knew how to pitch

“There’s so many platforms that I’ve wanted to go on…that I thought I could only dream about," she said at the time. "But in this retreat… I really learned how to actually reach out to those huge platforms that will help bring my business to the next level…".

Fast forward to Media Magic 2025, which took place in Mykonos, Greece, and Leonna reported that she has not only achieved her goal of becoming a full time entrepreneur but pitching has "become a way of life"

All by following my PR Powerhouse Playbook

This has led to success such as…