What I love about PR is that it allows me to consistently and scalably create content without burning out
This is important because, according to Hub Spot's Ultimate Guide to Branding, "branding [through content creation]...gives consumers something to relate to and connect with".
"How does PR allow for all of this?" You say?
By helping me to follow Gary Vaynerchuk's sage content creation advice: "Document. Don't create".
In other words...
Rather than having to wrack my brains every week about what to post, I just take my PR content and repurpose it
This was especially important to me over the last few months because not only was I having to handle the day to day running of my life and business, I was grieving the death of my grandma and planning her funeral.
If I wasn't able to:
Transcribe podcasts that I had been a guest on and turn them into blog posts
Repurpose my articles as well as those of my clients'
for my blog posts and emails...
I really would not have been able to keep going during one of the most difficult periods of my life
Ready to take the headache out of content creation so that you can save time, prioritise self-care and be present for your loved ones, too? Create pillar content through PR and then repurpose them on all your content marketing platforms. Not sure how? Check out The Ultimate Guide to Pitching the Media here.