Love it or loathe it, you can’t ignore Facebook as it is the social networking platform with the largest number of users (2.936 billion active monthly according to DataReportal). As such, it was my complete honour to share my top tip for using it for PR success in PR Moment’s recent article on “Ten top PR tips for using Facebook”. This was the fact that:
“Facebook is great for PR because you can build and maintain relationships with gatekeepers (such as podcast hosts and editors) by liking, sharing and/or leaving meaningful comments on their posts. In this way, when you finally pitch them, it won't come across as a disingenuous ‘cold’ email. They'll also be more likely to accept your pitch because you took the time to distinguish yourself and build that all-important ‘know, like and trust’ factor before reaching out to them.”
Want to see the other 9 tips? Click here to access them now!