Why you need a why

When the ladies attended Media Magic, in Mykonos (Greece) last October, only 50% of them knew their why

I know this because of the results they got from my PR readiness assessment

This means that, at that point, they did not know what kind of impact they wanted to maķe in the world through PR

Which is an issue because not only does knowing your why keep you going when life be life-ing, in general, it helps you to remain steadfast ìn the face of having pitches ignored, rejected or ghosted

By the end of the retreat, though, I had them assess themselves again and the results revealed that 100% of them knew how to do this

What led to this success was me taking them through my PR Powerhouse Playbook so that they could go from stumped to savvy about how to get PR for themselves

But that's not all...

Having this foundation in place propelled them forward after the retreat was over, leading to results like:

  • Podcast and radio interviews

  • Newspaper coverage

  • Being recognised with industry awards

  • Collaborations with celebrities, brands and influencers

  • The launching of events

  • Speaking engagements

And more!

The moral of the story? When you know your why and can successfully communicate it, the world truly is your oyster
Because it will both motivate you to keep going and align you with platforms that help you attract your dream clients, collaborations and get paid what you want


PS) Want to know how to go from stumped to savvy about how to get PR for your business? I'd like to personally invite you to join me at Media Magic, my retreat where I will be taking you through my system for PR success (The PR Powerhouse Playbook).

Just click here and save your spot for Media Magic now!

It'll be an epic time in beautiful Grenada from the 24th-28th September, 2026

Will you join us?

And, who knows? You could be the next Media Magic success story like:

  • Leonna (who has gone on to work with celebrities like Kid and Play (of House Party fame) and creatively direct commercials for local brands)

  • Vickie (who has achieved multiple PR successes such as being featured on podcasts, speak panels and as a keynote in summits/conferences)

  • Tuoyo (who has been both nominated for and won awards for her masterful baking)