If content is king, I’m the queen of it! I literally started out as a blogger, but I’m seriously time poor trying do #allthethings that already comes with keeping my brand visible

I know I need to put myself out there but I don't know if I'm ready for PR or if anyone will even want to publish me

I love the idea of PR but have no idea where to pitch so that I can really make it work for me

#1 Clarity

Yes, increased visibility (and therefore exposure to your ideal clients) is “where the money resides” but making it profitable takes planning. Specifically, it takes starting with the end goal in mind and working backwards so that the natural progression for anybody who follows your content is to buy. By the end of our time together, you will not only walk away with clarity about your end goal(s)- you will know exactly how to leverage PR so that you can automate the process of achieving them!

#2 Congruency

Once you pitch an editor or influencer for the opportunity to appear on their platform, one of the first places that they look to qualify you is your website. In this way, your website can either be a PR magnet or a PR repellent. Want to make sure it's a PR magnet? Allow me to audit your website before our exclusive session so that by the end of our time together I can give you a unique strategy for ensuring your branding and messaging proves your expertise, credibility and authority so that you can be a #mediamagnet, attracting PR on autopilot!

#3 Competency

One of the questions that I am asked most frequently is "What do I need to get started with PR?" In other words, people want to know the foundational things that they need to have in place before they embark on their PR journey. If this is something that you've also been wondering, Stumped to Savvy is for you because by the end of our time together, you will walk away with the tea on the exact 4 pillars that you need to get started with PR!

Nina Dafe

Creator of Stumped to Savvy

• I am a PR specialist

• I have been featured on over 40 platforms, including Thrive Global, The TEDx blog, HuffPost, Bustle, Mic, Addicted2Success, The Good Men Project and more

• I used to stalk the pages of the influencers that I most admired; see them score media opportunity after media opportunity and wonder (slightly resentfully at times, I can admit it!) how they did it

"I had just come off of the high of an Amazon #1 bestselling book and successful event but was in need of a team to help me with my next steps. I had also already worked with Nina to get PR and been featured on platforms like Addicted2Success, The Good Men Project, Elephant Journal and Thrive Global; so speaking to her was a no-brainer! During our call, Nina helped me to clarify my goals and messaging for the next phase of my business and PR journey. If I hadn't spoken to Nina, I wouldn't have been able to accomplish my media goals because I didn't have the capacity. She's now helping me to automate and put systems in place by copywriting and designing my funnel for me so that I can focus on other priorities like my business, non-profit and family".

“Nina is one of the most genuine people I have met, and she oozes so much knowledge and wisdom. Just today, I followed her PR process and landed myself at the doorstep of a national influencer!”

"When I got on a call with Nina, what I found is that she absolutely knew what my needs were by asking me questions to actually determine where I'm at in my financial blogging journey. PR is truly Nina's 'thing'. She was completely spot on and knew her stuff. She doesn't just assume and that's very important because I think a lot of other professionals generalise their PR advice/strategies whereas people are at different levels and I think Nina meets them at their point of need. I think that Nina really gives good mentorship, in short, basically on how to get her clients from point A to B in their journey to becoming whatever they want to be visible in and become known for- be it blogger, doctor, dentist or farm owner! Learning how to position myself as an expert has meant that I've already had guest speaker opportunities and I can't wait to see what else is to come!"

“[You] helped me reexamine my priorities and exposed me to how I can effectively network and increase visibility. Thanks Nina Dafe for the time and your commitment towards my growth”.

"Before our call, my biggest struggle was pinning down my niche as well as figuring out the best route that I should take to become more visible. If I had continued down that path, I would still be unclear on my brand and wouldn't know the exact steps that I should take to make myself PR-ready. What stands out about Nina is how well she listened to my concerns and answered each of my questions. The biggest lesson that I learned, aside from how to get media attention, was how to position myself as an expert even though I'm starting my PR journey from scratch. With Nina's guidance, I've gained the confidence to put myself out there and have already started putting systems in place to make it happen"

"Before our call, my biggest struggle was brand clarity. I could not work out where I fit in any industry. I couldn’t think of a clear “ tag line “ and how best to describe what I do. If I had continued like that, I would have come up with a tag line that wasn’t clear and attracted the wrong clients! Nina listens so carefully! Her listening is so good that she is able to give you what you didn’t even know you needed. Nina isn’t rigid - she is able to read between the lines and provide clarity and results that are as unique as you! The biggest thing that I learned from her was the importance of a clear website, brand clarity and how to maintain relationships with your audience [once they've been exposed to you]. This is so valuable because maintaining a relationship with my desired audience is the very essence of my brand. Without this knowledge, I wouldn’t be able to serve women on a long term basis. Nina is the perfect PR Specialist for anyone who needs brand direction, anyone starting a business or those looking to revamp their brand"

"Working with Nina was great! Figuring out how to market myself as a speaker is intimidating and speaking to Nina put me at ease. She gave me very concrete doable steps to get started. And she asked me important reflection questions that will definitely help ground me on my speaking journey"

"My biggest struggle was trying to find my feet again after burning myself out. I found myself stuck, not knowing what steps to take next in order to move forward. I also found it hard to motivate myself because starting a business is something completely new for me...What stands out about Nina as a PR specialist is her encouraging words and wisdom. I think it’s important to gain knowledge from someone, that knows what they’re talking about and has had similar experiences in life... I have gained more confidence in myself and my business... I would definitely recommend Nina's service to people that are starting a new business or people that already have one but are having problems with finding momentum... I think anybody can Google advice but it’s beneficial when the advice is directly for your personal situation because you receive and understand it better."

"I'm a multipotentialite; so before my call with Nina, I was struggling with how to fit all of my passions into one niche and then market myself. If I had continued that way, I think that I would still be lacking brand clarity. I then never would have come up with my business tag line (mission and vision), and developed my portfolio to the point that I have gotten to now- collaborating with international clients (including Harvard), pitching myself and securing a spot on a government funded mentorship programme, public speaking more!"