The PR Powerhouse Playbook is THE premier programme for business women experts, coaches and authors who want to uncover a quick and systemised process to pitch the media so that they can get onto more top platforms, be seen as industry experts and start raking in larger paydays. Press play to see for yourself!
Which one of these lies is holding you back from success?
#1 If you build it, they will come
Hate to break it to you, sis, but Hollywood lied… People don’t flock to things if they don’t know that it exists. So, every day that you spend waiting for clients or customers to come to you is a day that you miss out on creating more impact, helping more people and ultimately making more money. If you want to rise above the sea of other experts in your oversaturated niche, you’ll need to attract more attention to you and your brand by becoming more visible.
#2 Social media is enough to help me become more visible
While social media is great for building know, like and trust, that pesky algorithm limits the reach of your posts- making it almost impossible to get in front of your ideal client or customer without spending your money on ads. That’s alright…if you’re tech savvy and know what you’re doing…but if you don’t? It’s hella confusing and akin to sinking your money into a pit.
#3 PR is only for people that are already poppin’
You’ve seen the experts in your industry remain booked, busy and making bank by appearing on platforms like TED, Forbes and HuffPost; so now you believe that PR is only for an elite, right? WRONG! You don’t have to be a mainstream star or one of your industry celebrities to get press coverage but you CAN get that kind of authority, credibility and visibility when you know how to get the ball rolling with pitching yourself to the media…
But even though you know this, there’s still one big problem. Actually THREE BIG problems…
Now if these problems sound a little too close to home, you’re probably in one of these 3 camps:
If content is king, I’m the queen of it! I literally started out as a blogger, but I’m seriously time poor trying do #allthethings that already comes with keeping my brand visible
I know that I have to put myself out there, but I have no idea where to begin
I love PR but HATE the pitching process. PERIOD
Whatever category you fall into, we can put an end to it here and now because…
>> YOU CAN send high converting pitches that get you featured in top media outlets (because who wants an influx of rejection or ghosting)
>> YOU CAN do it in a matter of a few hours and not start from scratch (because who has months to spend slaving over PR training)
>> YOU CAN have all these pitches written, loaded, scheduled and delivering your thought leadership around the world (because you need to stop being a hidden gem already!)
Do you think all those 6 and 7 figure entrepreneurs landing hundreds of media features a year are writing pitches from scratch?
Even with their expensive publicists, they still follow a formula.
And you know what’s better than formulas?
…Templates!!!
Introducing
The PR Powerhouse Playbook is THE premier programme for business women experts, coaches and authors who want to uncover a quick and systemised process to pitch the media so that they can get onto more top platforms, be seen as industry experts and start raking in larger paydays.
In other words, it’s an epic 7 step playbook that will take you from hidden gem to household name without the expense of a publicist!
What’s included?
The exact tools and templates needed to get V.I.S.I.B.L.E:
chapter 1: vision
What makes a journey successful? Getting from Point A (where you currently are to Point B (where you want to be)! The same is true of PR; so this chapter of The PR Powerhouse Playbook will help you to tap into the 3 Yours to come up with your own personal definition of success that will also lead to unlimited; relevant PR opportunities.
chapter 2: intention
The PR journey is not always smooth sailing. Not only does life be life-ing, sometimes pitches get rejected, ignored, ghosted and so on. To help you keep going in the face of all of that, this chapter gives you 5 simple steps for identifying your “why” or intention.
chapter 3: sway
When applying for a job you need a resume, right? Well, a media bio also works to help you demonstrate your expertise, experience and why editors would be mad not to accept your work! No need to wrack your brains about how best to convey it all from scratch either. This chapter will give you the exact language, structure and swipe copy that you need to create your own!
chapter 4: influence
Want the word for word, proven time saving system for PR success without the risk of trial and error, overwhelm, expense or rejection? This chapter will give you my 4 R system and templates for sending successful pitches for podcasts, radio shows, articles and more!
chapter 5: boldness
Have you heard the saying “the fortune is in the follow-up?”. Well, it’s true- especially because editors and influencers are very busy people! If this happens to you, this chapter will help you to follow up so that they don’t forget about you, lose interest or think that you’re being a pest.
chapter 6: leverage
A common PR mistake is pitching, getting published and then becoming passive, leading to all the momentum you had built up fizzing out. This chapter shows you how to avoid that through The Hexagon of Hype framework.
chapter 7: earnings
To monetise your PR features, you need a system. The system should automate the process of taking your ideal clients from curious bystanders to paying customers. Not sure how to do this? This chapter will give you all of the details!
whew…that’s alot!
That’s 7 epic chapters…
12 complete pitches…
Over 8000 words…
Fit for multiple media scenarios and industries…
Get The Pr powerhouse playbook…quick!
The 3 Yours to developing a bespoke PR plan that will lead to unlimited; relevant PR opportunities
5 simple steps for identifying your “why” or intention for PR to help you keep going when life be life-ing
The exact language, structure and swipe copy that’s needed to a media bio to help you demonstrate your expertise, experience and why editors would be mad not to accept your work
The 4 R system and templates for sending successful pitches for podcasts, radio shows, articles and more without the risk of trial and error, overwhelm, expense or rejection
Tools and templates for following up so that editors don’t forget about you, lose interest or think that you’re being a pest
The Hexagon of Hype framework for keeping momentum and leveraging PR features long after publication
BONUS: The PR Powerhouse Playbook Trello Board
BONUS: Media one-sheet examples
BONUS: The Epic Content Generator
BONUS: The Dream Media List Developer
Total value= $1164
Did somebody say bonuses?
#1 The PR Powerhouse Playbook Trello Board
For all you CEOs who know this is a task for your VA and not you, I gotchu!
The PR Powerhouse Playbook comes fully loaded on a sexy trello board, with instructions on how to use and implement them prerecorded by yours truly (you’re welcome!)
And, even if you’re still a solopreneur taking steps to becoming a CEO, this is perfect for streamlining your processes to make it easier to outsource your way to a six-figure year one task (and template) at a time
#2 Perfect Pitch Title Formulas
Whether you’re pitching an article, podcast or talk- titles are important because they:
>> Grab reader’s attention, including the editors and influencers that you’re pitching
>> Peak their interest and give them insight into the topic that you’ll be discussing
>> Encourage them to engage, whether it be to read, listen or so on
Titles can also be used within your pitch email subject line. This is important for the same reasons outlined above but also because you’ll want to make sure that it doesn’t get lost in the pile of emails that the editors or influencers receive everyday!
You could put these titles together yourself…but why do that when I’ve already made them for you?! Simply use the formulas to input your information and help you generate your own irresistible titles for pitching the media.
#3 Media One-sheet examples
Want to demonstrate your expertise, experience and why editors would be mad not to accept your work? No need to wrack your brains about how best to convey it all in a media bio from scratch. These bonus templates will give you the exact swipe copy that you need to create your own!
#4 The Epic Content Generator
The Epic Content Generator will help you to put together a 60 week content calendar. That’s a over a year’s worth of weekly pitch ideas!
Enough pitch ideas to last you over a year that makes sure that your pitches turn you into a media magnet.
And, of course, I put it into a pretty fillable workbook so that you can write your pitch ideas ready to roll out each week #mediamogul
Because, if you run a business, you’ll know that the best way to build know, like and trust with your ideal clients is through content marketing…
So contributing to a credible platform with greater reach is one of the best ways to get in front of them.
That’s why it’s so important that you invest in building that relationship, showing your expertise and a clear plan for communicating your thought leadership each week- The PR Powerhouse Playbook includes a plan for a whole year!
And, as it’s so important that you infuse current events and trending topics into each piece of content; this plan gives you the raw ideas for you to effortlessly flesh them out.
So if you’ve not sent your first pitch of the year, there’s still time!
And The PR Powerhouse Playbook will help keep you full of weekly ideas and on track when it’s time to pitch!
#5 The Dream Media List Developer
Every book on success will tell you to start with your end goal in mind and media success is no different! So, The PR Powerhouse Playbook comes fully loaded with a sophisticated spreadsheet that will show you how to get clear on your PR goals by developing your dream media list.
Not only will this list act as an ever increasing directory for the unlimited PR opportunities that you will learn how to find, it comes with instructions on how to use and implement it so that you can do this task yourself or delegate it to your team.
Now of course this has the potential to save you hundreds of hours and tonnes of stress, and I could add a price tag to match…
But understanding you may be a little hesitant…
I thought I’d sweeten the deal
Instead of its regular value price of $1164,
today you can get all of this
for just $xx
Who am I & Why should you listen?
Hey, I’m Nina Dafe
(pronounced like “café” but with a ‘D’)!
Creator of The PR Powerhouse Playbook
When I first started out in the online space in 2016 it was as a blogger. About a year into my journey, I became frustrated with the fact that my readership (which mostly consisted of friends and family) remained stagnant. I knew PR would help with this but I had no idea how to get through to the right people or platforms.
Fast forward and now I am an award winning blogger, international speaker and freelance writer who has not only been ableto monetise my gift but get featured on platforms such as Thrive Global, The TEDx blog, HuffPost, Bustle, Mic,Addicted2Success, Black Ballad and more.
What led to this success was learning the principles of PR and developing them into a quick and systemised process to pitch the media that allows both me and my clients to get onto more top platforms, be seen as industry experts, and start raking in larger paydays.
This is the same process that I will be sharing with you throughout the contents of The PR Powerhouse Playbook.
But you don’t have to just take my word for it…
“[You] helped me reexamine my priorities and exposed me to how I can effectively network and increase visibility. Thanks Nina Dafe for the time and your commitment towards my growth”.
-Esther A.
“The power of the information that we were given [in The PR Powerhouse Playbook is that] it’s not overwhelming, it’s very clearly laid out; it was accessible- even for someone that’s not familiar with public relations- and I love the fact that I came away from it feeling and knowing that I now have a clear pathway for the things I want to do next in my business… This absolutely needs to be the next step that you take!”
-Vickie C.
“Nina has a heart of gold and the kind of laugh that warms your soul. She is the boss to call for all your publicity questions…wanna get on stage, on a podcast or get published?? Nina is your gal!”
-Nicole H.
“I’m more PR-ready. What I thought I knew, I now know more. What I came to do, I’ve done so much more and now my presence and how I’m going to show up in the world as an incredible, powerful woman has gone up like a million levels. [The PR Powerhouse Playbook] is… going to change your life and you’re not going to be the same!”
-Tiwa K.
“I’m learning so much from you. Even when I’m doing your content, I can look through it and say ‘for my brand; for my marketing I can take on these tips to put myself out there’… you are such a mentor in that sense. I’m like, God! What did I do to deserve such great support; such great love? And I really appreciate it!”
-Lindiwe G.
“There’s so many platforms that I’ve wanted to go on…that I thought I could only dream about but… I really learned how to actually reach out to those huge platforms that will help bring my business to the next level…If you really are serious about going to the next level, if you really are serious about getting on those platforms that you thought, like me, you could only dream of getting on- this is worth the money, it’s worth the time and the sacrifices that you need to make... It’s so worth it because it’s no longer just a dream, these are now things that I can actually attain”
-Leonna H.
“I got a feature in Thrive Global for their #SHEROproject. This set off a series of events:
I get to be the freaking HONOREE at a red carpet gala in Las Vegas this winter, where I’ll get interviewed on TV and get to schmooze with celebrity guests
A DC/Marvel comic illustrator is illustrating ME and other Thrive Global SHEROs into real-life heroes, and we get showcased on a beautiful poster
I get to sign posters at MEGACON Orlando this Spring (one of the biggest Comicon where some major celebrities will be in attendance!)
>>How freaking COOL is this?!<<
At the gala, I get to share my story with other women who are walking in shoes that I walked all those years ago…
A huge thank you goes to Nina Dafe…who is selfless and such a great connector. She is the one who nudged me on this opportunity and it has created so many [more] as a result”
-Kathy H.
You’ll finally have the playbook to send off those pitches and draw media attention like a magnet!
Get The Pr powerhouse playbook…Quick!
The 3 Yours to developing a bespoke PR plan that will lead to unlimited; relevant PR opportunities
5 simple steps for identifying your “why” or intention for PR to help you keep going when life be life-ing
The exact language, structure and swipe copy that’s needed to a media bio to help you demonstrate your expertise, experience and why editors would be mad not to accept your work
The 4 R system and templates for sending successful pitches for podcasts, radio shows, articles and more without the risk of trial and error, overwhelm, expense or rejection
Tools and templates for following up so that editors don’t forget about you, lose interest or think that you’re being a pest
The Hexagon of Hype framework for keeping momentum and leveraging PR features long after publication
BONUS: The PR Powerhouse Playbook Trello Board
BONUS: Media one-sheet examples
BONUS: The Epic Content Generator
BONUS: The Dream Media List Developer
Total value= $1164
Frequently asked questions…
Click on the questions to get your answers!
+ What exactly is inside The PR Powerhouse Playbook?
The PR Powerhouse Playbook is a guidebook that gives you the exact framework, tools and templates needed to get V.I.S.I.B.L.E through media attention in 7 simple steps. Plus the Super Bonuses of the Trello board with links to the playbook itself, media one-sheet examples, The Dream Media List Developer and guidebooks such as The Perfect Pitch Title Formula and the (fillable) Epic Content Generator. All of these are PDFs except The Dream Media List Developer, which is a spreasheet.
+ Seriously, I have sub zero pitching experience, can this work for me?
Absolutely!
It was designed with you in mind! The PR Powerhouse Playbook literally walks you through the 7 steps needed to go from hidden gem to household name. Not only that,it gives you the blueprints, templates, scripts and swipe copy to make all of that happen so that you can deploy pitches effortlessly to the editors and influencers of your dream publications. You're welcome...
+ What if I don't like it and decide this isn't for me?
No worries! I stand by my 100% money-back guarantee within 30 days of purchase.
BUT, I am committed to bringing to the market quality products so please reach out if you need any help.
+ Is the content available immediately?
Yes! All of the contents are inside the Trello board, ready to go!
You will get instant access as soon as you complete your purchase.
+ Do I need paid Trello accounts to access The PR Powerhouse Playbook?
Nope.
You don't need an account at all. Trello has this cool feature that even if you don't have an account you can view a shared board and click on any link in the cards.
+ What if I love it and want more in my life?
This is surprisingly a common side effect of becoming #TeamPRPowerhouse. But there is much more where this came from... just purchase this and you'll see ;)
And If You're Not 100% Satisfied... Neither Am I.
I get it. I’m a small business owner just like you. I understand the risk you feel when deciding to invest in an online product. You work hard for your money and don’t want to waste it on something that Uncle Google could have spewed out.
But I’m super proud of the products I create and I know anyone who buys them and implements the strategy will be thrilled with their purchase.
That’s why I’m offering a 30-day money-back guarantee. While I can’t guarantee that this playbook will get you on each platform on your dream media list or have you solidly booked out till 2027, I can guarantee your satisfaction with the quality of the blueprints, templates, scripts and swipe copy plus the immense time and stress it will save you.
Of course, If you’re not happy with them, I will refund your money within 30 days of your purchase.
I'll have you singin'...
"I've got 99 problems but a pitch ain't one"
Seriously, is going back to being a hidden gem rather than a household name even an option?
AT THIS CRAZY LOW PRICE OF $XX IT’S A NO BRAINER…
Get The Pr powerhouse playbook…quick!
The 3 Yours to developing a bespoke PR plan that will lead to unlimited; relevant PR opportunities
5 simple steps for identifying your “why” or intention for PR to help you keep going when life be life-ing
The exact language, structure and swipe copy that’s needed to a media bio to help you demonstrate your expertise, experience and why editors would be mad not to accept your work
The 4 R system and templates for sending successful pitches for podcasts, radio shows, articles and more without the risk of trial and error, overwhelm, expense or rejection
Tools and templates for following up so that editors don’t forget about you, lose interest or think that you’re being a pest
The Hexagon of Hype framework for keeping momentum and leveraging PR features long after publication
BONUS: The PR Powerhouse Playbook Trello Board
BONUS: Media one-sheet examples
BONUS: The Epic Content Generator
BONUS: The Dream Media List Developer
Total value= $1164